General Mills brings pumpkin spice vibes to shelves

The company is releasing Pillsbury Bread Batters and Frozen Mini Cinnis.

courtesy of General Mills

Consumer can light their pumpkin spice candles, grab their cozy blankets, and fire up the oven, because General Mills is back with all things pumpkin.

Pillsbury is bringing two new loaves full of spice and everything nice to consumers' kitchen this fall with Pillsbury Bread Batters. Consumers can just cut, squeeze, and bake to skip the prep work and go straight to baking. Flavors include Apple Cinnamon, made from real apples and cinnamon, or Pumpkin Spice, made with real pumpkin.

General Mills is also releasing new Pillsbury Frozen Mini Cinnis in Cinnamon and Caramel flavors. Consumers can simply microwave or thaw them straight from the package for a no-mess snack, with 16g of whole grains per serving.

General Mills is partnering with John Legend for its "Champion Legendary Teachers" program. Shoppers can now use the Box Tops app to support educators and earn cash for schools when buying Box Tops participating products—including Big G Cereals, Fruit Roll-Ups, Betty Crocker, Annie’s Mac & Cheese, and more.

Also returning to shelves are staples like Pillsbury Football Shape Cookies, Annie’s Pumpkin Grahams, and more.

General Mills is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

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