Podcast: SkinnyDipped on its origins, innovation

The brand's founder talks upcoming products, partnership impacts, and more.

CONFECTIONERY CONVERSATIONS

SkinnyDipped

Val Griffith, founder/head of innovation, chats about the brand's origins, plans for innovation, and partnership impacts.

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Val Griffith, founder/head of innovation, SkinnyDipped, chats with us about the brand's origins, the ways that it innovates, its partnerships, and upcoming products.

In March, the brand completely renovated its existing packaging. The refreshed logo takes inspiration from the spirit of "skinnydipping," featuring water references like the wave within the title text and bolder flavor cues. The updated design also reinforces SkinnyDipped’s usage of premium ingredients on the front-of-pack through its earned certifications, such as Fairtrade, Kosher, and Non-GMO Project Verified. The brand is also debuting a new, informed tagline, "Snack with No Strings Attached."

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.