SkinnyDipped gets a face lift with all-new packaging

The refreshed logo takes inspiration from the spirit of "skinnydipping."

SkinnyDipped is unveiling its new design refresh. SkinnyDipped has become a brand synonymous with better-for-you snacks since its launch in 2016, and the next chapter in the brand’s identity is here. SkinnyDipped’s design refresh embodies everything the brand stands for: freedom, fun, healthy living, and empowered snacking.

The refreshed logo takes inspiration from the spirit of "skinnydipping," featuring subtle water references like the wave within the title text and bolder flavor cues. The updated design also reinforces SkinnyDipped’s usage of premium, real ingredients on the front-of-pack through hard-earned certifications, such as FairTrade, Kosher, and Non-GMO Project Verified. The brand is also debuting a new, informed tagline, "Snack with No Strings Attached," which stems from the consumer’s desire for guilt-free snacking.

"After nearly a decade of growth, and on the heels of closing our Series A, we decided it was time for a SkinnyDipped glow up," says Breezy Griffith, CEO, SkinnyDipped. "Our logo now features a new signature wavy font, and our packaging maintains our iconic colors while giving them a bit of elevated gloss. All of this said, our product itself is not changing. We’re still offering the same beloved flavors, just with a bold new look."

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.