Funyuns, Maruchan heat up snack aisle with collab

The LTO snack will be available starting July 22 at select retailers.

Funyuns, ramen-inspired Maruchan heat up snack aisle

courtesy of Funyuns

Frito-Lay's Funyuns and ramen brand Maruchan are teaming up for a limited-edition collaboration inspired by two fan-favorite foods. For the first time, the brands are coming together for an unexpected flavor mash-up: Funyuns x Maruchan Hot & Spicy Chicken Ramen Onion Flavored Rings.

Tapping into a passion point for consumers, the limited-edition product reportedly combines the zesty onion flavor of crispy classic Funyuns with the savory notes of Maruchan Hot and Spicy Chicken Ramen. Fans are in for the ultimate snack experience that will get their tastebuds in a spicy mood.

Funyuns x Maruchan Hot & Spicy Chicken Ramen is available for a limited time at select retailers starting July 22 and in retailers nationwide starting August 5. The flavor is available in three different sizes: SVLR (0.75-oz.) for $0.50 SRP, XXVL (2.125-oz.) for $2.69 SRP, and XL (6-oz.) for $5.49 SRP.

PepsiCo (Frito-Lay) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

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