Fritos returns fan-favorite flavor to shelves for LTO

The flavor is available in XL and XXVL sizes.

Fritors returns fan-favorite flavor to shelves for LTO

courtesy of Fritos

Just in time for summer, Fritos is bringing back one of fans’ most requested flavors: Fritos Classic Ranch. The tangy, savory, and creamy buttermilk-tasting corn chips will be available for a limited time only, and this time, in packaging inspired by another iconic ranch: “Yellowstone.”

The return of Fritos Classic Ranch follows the release of Fritos’ latest commercial, which was directed by “Yellowstone” creator Taylor Sheridan and shot at 6666 Ranch, the backdrop of many “Yellowstone” episodes. With over nine decades of history, Fritos has been feeding the cowboy spirit from its creation, and continues to lean into this identity with the Fritos Classic Ranch collaboration.

Fritos Classic Ranch is now available for a limited time at retailers nationwide. The flavor is available in XL and XXVL sizes for $5.89 and $2.39 respectively.

PepsiCo (Frito-Lay) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.