Harvest Snaps launches crispy fruit snacks for kids

Calbee America launches brand extension to boost sales, reach untapped market.

courtesy of Calbee America

Plant-based snack brand Calbee America is expanding its flagship brand to include kid-centered offerings, starting with an introduction of Harvest Snaps Kids Crispy Fruit Snacks. The only ingredient in the single-serve snacks is whole fruit, and the snacks come in four varieties: Apples, Strawberries, Grapes, and Bananas.

Ripe and carefully-selected, each fruit is freeze dried or vacuum dried to preserve its powerful nutrients and natural sweetness. The crunchy and convenient snacks are completely free of added sugar, artificial flavors, colors and preservatives, plus Non-GMO and certified gluten-free.

With the launch of Harvest Snaps Kids Crispy Fruit Snacks, Calbee is leveraging its brand equity as a leader in pulse-based snacks, along with its expanding production capabilities, to fill a gap in the marketplace for kid-friendly, real-fruit products with no additives. From a friendly sheep in a green grape to a yellow duck in a banana, the colorful packaging features furry farm friends and playful imagery designed to appeal to kids in the produce aisle and beyond.

Maiko Shimano, Calbee’s director of marketing, says: “Real veggie nutrition has been at the heart of Harvest Snaps since day one, and it’s time we added fruits to the mix! By introducing this kid-centered brand extension and launching these single-ingredient, crispy fruit snacks, we aim to appeal to our current customers, while attracting new, health-conscious families to our products. We’re excited for this opportunity to expand our core offerings and know it’s just the beginning of what’s to come.”

Harvest Snaps Kids Crispy Fruit Snacks are now available for retailers nationwide to order, with a ship date of July and an SRP of $6.99–$7.99.

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

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