Keebler launches Sandies Oatmeal Raisin

The treat provides cookie lovers with a new addition to prioritizing time for themselves.

courtesy of: Keebler / Ferrero Group

To help make moments of "me-time" as satisfying as possible, the Keebler Elves are spreading more magic to consumers with the launch of Sandies Oatmeal Raisin.

Crafted by Ernie and the elves in the Hollow Tree, Sandies Oatmeal Raisin are shortbread cookies that feature oats and sweet raisins. According to the brand, each bite delivers goodness that will transport consumers to a place where they can savor the little moments of time to yourself.

"We heard from our consumers that prioritizing 'me moments' are important, so we wanted to give our fans and cookie lovers everywhere a tasty new offering to enjoy these opportunities," says Alicia Mosley, vice president of marketing at Keebler. "Thanks to Ernie and the elves, the new Sandies Oatmeal Raisin flavor will allow people to hit the pause button and indulge in these moments for themselves as they enjoy the flavors of buttery shortbread and raisins."

Keebler Sandies Oatmeal Raisin cookies are available now at retailers nationwide for a suggested retail price of $4.80.

For additional information about Keebler and embracing all your "me moments" visit Keebler.com.

Ferrero Group is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.