Krispy Kreme joins with Hershey’s on Chocomania Collection

The doughnuts feature Hershey’s chocolate in fillings, toppings, and other components.

Courtesy of Krispy Kreme

Krispy Kreme is reaching out to chocolate lovers with its all-new Chocomania Collection, which consists of four doughnuts filled, coated, and drizzled with Hershey’s chocolate.

For a limited time only beginning February 19 at participating outlets, Krispy Kreme’s Chocomania Collection doughnuts feature rich, indulgent layers of Hershey’s chocolate:

Hershey’s Galaxy Brownie: a doughnut filled with Hershey’s Special Dark Fudge Kreme dipped in Hershey’s chocolate icing and topped with crunchy brownie pieces and colorful rainbow sprinkles
Hershey’s Black and White Chocolate Chip Dream: an Original Glazed doughnut inspired by the iconic black & white cookie; dipped in white icing and drizzled with Hershey’s chocolate icing and mini chocolate chips
Hershey’s Chocolate Cake Overload: a Hershey’s fudge old-fashioned cake doughnut dipped in Hershey’s milk chocolate icing and decorated with a Hershey’s dark chocolate fudge buttercream dollop
Hershey’s Chocolate Iced: an Original Glazed doughnut dipped in Hershey’s milk chocolate icing and decorated with a chocolate drizzle

“For chocolate and doughnut lovers, Krispy Kreme doughnuts and Hershey’s chocolate is the ultimate pairing,” says Dave Skena, global chief brand officer for Krispy Kreme. “But our Chocomania Collection is on an entirely new level. These are the chocolatiest doughnuts we’ve ever created and we invite our fans to go all-in on enjoying and sharing them.”

Krispy Kreme’s Chocomania collection is available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Guests can also enjoy the collection in a Krispy Kreme six-pack delivered fresh daily to select grocery stores.

Jenni Spinner is the chief editor of Snack Food and Wholesale with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars.Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.