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VIDEO: Sour better-for-you gummies with Better Sour

Last year, the brand raised an oversubscribed $1 million pre-seed round to support its launch.

Candy Industry Senior Editor Liz Parker recently talked to Semira Nikou and Isabella Hughes, co-founders, Better Sour, about its new low-sugar gummy brand, and how they got the idea for the company.

View the video above or by clicking here.

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.