Butterfinger, Circle K partner on exclusive innovations

The three Butterfinger items will be available at participating Circle K stores nationwide.

courtesy of: Butterfinger

Butterfinger, the crispety, crunchety, peanut-buttery bar, has teamed up with popular convenience store Circle K to provide consumers with innovations for a limited time.

Now through March 5, shoppers can enjoy the Butterfinger Brownie and Butterfinger Cookie and warm up with the Butterfinger Hot Chocolate, just in time for National Hot Chocolate Day on January 31.

Shoppers can enjoy these items at participating Circle K stores nationwide.

“For Butterfinger, we are always looking for innovative ways for our consumers to enjoy their favorite crispety, crunchety, peanut-buttery candy bar,” said Neal Finkler, vice president of marketing, Butterfinger and Baby Ruth. “Our partnership with Circle K allows consumers to enjoy the taste of Butterfinger with exciting new treats, such as a Butterfinger flavored hot chocolate, a Butterfinger cookie, and a Butterfinger brownie. We can’t wait to see the response from our Butterfinger fans.”

Ferrero Group is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.