Kellanova, Crumbl Cookies rerelease Brown Sugar Cinnamon ft. Pop-Tarts cookie

The cookie will retail for $4–6 each, depending on region.

Kellanova, Crumbl Cookies release Brown Sugar Cinnamon ft. Pop-Tarts cookie

Courtesy of Crumbl

Kellanova announced it is partnering with Crumbl Cookies once again, with the rerelease of its Brown Sugar Cinnamon ft. Pop-Tarts cookie ahead of the first-ever Pop-Tarts Bowl, on Dec. 28. This back-by-popular-demand treat features a warm brown sugar cinnamon-stuffed cookie topped with a brown sugar cream cheese glaze and crumbled Brown Sugar Cinnamon Pop-Tarts on top.

The cookie will be available for a limited time, starting Wednesday, Dec. 27 through Dec. 30, at 950+ Crumbl Cookies stores in 50 states. SRP is $4–$6 per cookie, varying by region.

"This cookie was a new addition to our 2023 line-up, and is an instant Crumbl favorite,” said Amy Eldredge, vice president of menu, Crumbl Cookies. “We are pleased to welcome back our Brown Sugar Cinnamon ft. Pop-Tarts cookie: A warm buttery cookie stuffed with a brown sugar-cinnamon filling, topped with a pool of brown sugar glaze and crumbled Brown Sugar Cinnamon Pop-Tarts."

Kellanova (formerly Kellogg's) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.