Better-for-you snack brand Snack’in For You by Sigma Foods will introduce its product line of vegetable-based, high-protein baked puffs at the National Association of Convenience Stores (NACS) Show in Atlanta October 4–6 at booth #C8159. Available in four flavors, the new snacks will be available at select retailers nationwide in Q1 2024.

“At Snack’in For You, innovation and nutrition are at our core, which is why we created a healthy snack that both satisfies hunger and supplements nutritional needs while still tasting delicious,” said Steve Sklar, division vice president of snacking. “NACS allows us to show potential partners that Snack’in For You is a top contender on store shelves, offering a wider array of consumers the ability to enjoy a delicious and health-conscious option.”

Gluten-free and featuring four grams of protein per one-ounce serving, each flavor is made with real vegetables and four simple base ingredients: cauliflower or broccoli, rice flour, chickpeas, and pea protein. Flavors include:

  • Buffalo Ranch Cauliflower Puffs
  • Mesquite Barbeque Broccoli Puffs
  • Cheddar Jalapeno Broccoli Puffs
  • Sour Cream and Onion Cauliflower Puffs

The brand recently experienced success in select Southwestern U.S. convenience stores and plans to expand nationally across all channels.

“The success we found over the summer underscores that not only are our products desirable to consumers, but also to retailers,” Sklar said. “We are thrilled to introduce our better-for-you baked puffs snack line and ultimately communicate that health and taste can coexist in one snack.

For more information, visit snackinforyou.com. For inquiries on carrying Snack’in For You products in your store, email Sales Director Don Heon at don.heon@bar-s.com.