Simply Lay's introduces Veggie Poppables

The Poppables are available in Ranch or Sea Salt flavors.

Frito-Lay's Simply brand has debuted Simply Lay’s Veggie Poppables. The new snack combines the airy composition of Lay’s Poppables and is made with real vegetables.

The latest addition to the Simply lineup is light-textured, airy and popping with flavor. Available in Ranch and Sea Salt flavors, Simply Lay’s Veggie Poppables deliver the pop of zest flavor Ranch fans adore or the classic appeal of a touch of Sea Salt.

Simply Lay’s Veggie Poppables can be found at retailers nationwide starting today in five-ounce for $5.29. For those seeking to expand their snacking horizons, the full portfolio of Simply snacks, including fan-favorite Cheetos, Doritos, Ruffles, Tostitos and Smartfood can be discovered at simplyfritolay.com.

PepsiCo (Frito-Lay) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.

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