Hostess releases new mashup treat, Ding Dongs x Twinkies

The snack will be a permanent addition to the brand's folio.

Snack mashups are the biggest trend of the moment: consumers love seeing their favorite snacks and sweets turned on their head with new twists and flavors. Today, Hostess is entering the mashups game with the brand’s latest innovation: new Hostess Ding Dongs x Twinkies Mashups, featuring moist, spongy cake and creamy filling Twinkies enrobed in the rich and fudgy chocolate frosting of Ding Dongs.

Hostess Ding Dongs x Twinkie Mashups are available in a ten-count multi-pack and are starting to roll out at Walmart stores nationwide this month. The snack is a permanent addition to Hostess’s portfolio.

Hostess Brands is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.