Summertime throwback: Pop-Tarts releases 1960's vintage packaging

The packaging can be found for a limited time from June 5 until July 17.

Kellogg's Pop-Tarts brand is going old-school to celebrate its roots with limited-edition Frosted Strawberry Throwback Packs.

The nostalgia-inducing LTO takes inspiration from the iconic ‘60s packaging and brings fans back in time with the same classic flavor they know and love.

The product can be found in grocery stores nationwide for a limited time starting June 5 until July 17, for an SRP of $3.89.

Kellogg’s is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.