HARIBO is kicking off 2022 by celebrating the 100th birthday of its original Goldbears. 

Created by HARIBO founder Hans Riegel in 1922 and known for its iconic gold packaging, HARIBO will mark the Goldbears birthday celebration with new innovations, including a limited-edition mix of Goldbears with party hats, highly requested single-flavor bags, and a sweepstakes getaway to Myrtle Beach, S.C.

"HARIBO is the original creator of the gummi bear, and we're so excited to celebrate the 100th birthday of our iconic Goldbears in unique and meaningful ways here in the U.S., " said Rick LaBerge, chief operating officer, HARIBO of America, Inc. "We'll be marking this momentous occasion throughout 2022, and we want consumers to join in on the fun with us all year long."

HARIBO will unveil several new varieties of Goldbears gummies for 2022, starting with a fun twist on the original Goldbears. For a limited-time only, the original Goldbears will include Blue-raspberry flavored party hats.

HARIBO will also release limited edition single-flavor varieties in Pineapple (clear) and Blue-Raspberry (blue). Fans of Goldbears have been asking for bags of just their favorite flavors. While Pineapple is already a massive fan-favorite, Blue-Raspberry is brand new to the flavor lineup of Goldbears. These limited edition flavors will be available throughout 2022, with one additional new flavor innovation scheduled to release later this year.

To continue the celebration, HARIBO will send four lucky Goldbears fans on a week-long vacation to Myrtle Beach, S.C., plus provide them with a year's supply of Goldbears. This sweepstakes will also include hundreds of runner-up prizes, such as passes to the Carolina Country Music Festival, HARIBO swag and other summer-themed prizes. Consumers can enter the sweepstakes now through in-store QR-Code displays or www.100yearsofgoldbears.com until Dec. 1, 2022.