HARIBO has created National Gummi Bear Day on April 27 with the National Day Calendar.

Created by HARIBO founder Hans Riegel in 1922 and known for its iconic gold packaging, HARIBO will mark the Goldbears birthday celebration with new innovations.

After asking fans to vote between two options for November’s Sweet-of-the-Month, See's Candies has made both Milk and Dark Chocolate Coffee Scotchmallows available to fans.

Delivered in a glass jar perfect for gifting, See’s Candies’ Lemon Drops are sweet with a refreshing tart twist.

Inspired by See’s former Peanut Butter Lollypops, the June Sweet of the Month is a pillowy bite made with creamy peanut butter, sugar and butter.

The Cheez-Itennial Cake is made with an entire box of Cheez-It crackers, from the ground Cheez-It flour in the batter to the Cheez-It shortbread crumble between each layer.

The tie between See's Candies and Easter traditions is undeniable, which is why the company released its second collectible tin during this season.

As a part of its Centennial celebration, See's Candies has announced its February Sweet-of-the-Month and the first tin of its year-long collectible tin series.

See's Candies is celebrating its centennial by asking customers what its next candy piece should be with the launch of the "What's Your Sweet Idea?" campaign.

In attending the Welcome Reception on Monday evening and then touring the Expo the next day, I suddenly realized how quickly time can fly in the confectionery industry.