Six in 10 Americans say it is socially acceptable to celebrate Halloween before October, according to a new survey from The Hershey Company.

Conducted in August by The Harris Poll, the survey included more than 2,000 adults aged 18 and older.

The survey also found 70 percent of parents with children under 18 believe that it is socially acceptable to start celebrating Halloween before October. Meanwhile, 75 percent of Americans say they start decorating the outside of their home for Halloween as early as they want to. 

“We know spotting that first bag of Halloween candy, whether it’s Hershey’s, Reese’s or Kit Kat, is a seasonal thrill for our fellow Halloween superfans,” said Alyssa Smith, senior manager, Halloween,The Hershey Company. “Finding out that a majority of people want to begin their Halloween celebrations before October was not surprising for us, but it ignited a spark for us to get the party started early.” 

This year, Hershey is delivering on the Halloween excitement early by giving fans the opportunity to receive a Halloween starter kit, featuring candy, decor, crafts and more. They will go to the first participants who enter the giveaway, starting Sept. 15 on Instagram and Twitter. Fans can respond to the dedicated giveaway posts using #HersheyHalloweenKit and #Giveaway.