The HI-CHEW brand has launched the #ChewsToBeYou challenge on TikTok.

TikTok is becoming the go-to app to interact with Gen Z and Millennial consumers, so HI-CHEW is bringing its fun-loving brand to the platform. Participating users will have the chance to win a $500 gift card by posting a creative video to the Chews to be You song, made specifically for HI-CHEW.

HI-CHEW has partnered with TikTok influencers Grey & Mama, Nathan Smith, Grilled Cheese Social, Party Shirt, Ju & Chan and Jodie Woods, who will help choose five winners of the challenge. The three rules are: 

• The user must be following HI-CHEW on TikTok
• The user must make a creative video using the HI-CHEW Chews to be You song
• They must caption their video with the hashtag #ChewsToBeYou 

As of Monday morning, there were more than 90 videos with the #ChewsToBeYou hashtag that had received more 1.5 million views.