social media and candy | Snack Food & Wholesale Bakery

Gourmet marshmallow shop finds success through TikTok Shop

Co-founders Kat and Lindzi started XO Marshmallow in 2016 as a one-time pop-up shop and it has since become a TikTok sensation.

Liz Parker Kuhn

April 19, 2024

Since joining TikTok Shop in April 2023, XO Marshmallow has seen between 30–50% monthly growth and is forecasted to reach $1 million in sales on the platform alone.

Ferrara announces usage of Sprinklr for social media engagement

Company uses Sprinklr to improve efficiency, expand social customer service, manage and publish content for 40+ accounts.

January 16, 2023

Sprinklr announced that Ferrara is using its products to achieve performance-driven social customer service, understand real-time conversations around products, and more.

HI-CHEW turns to TikTok for new contest

Social platform will allow brand to engage with Gen Z, Millennial consumers.

August 23, 2021

TikTok is becoming the go-to app to interact with Gen Z and Millennial consumers, so HI-CHEW is bringing its fun-loving brand to the platform.

#StopHateForProfit

We support the candy companies halting Facebook ads as part of #StopHateForProfit

Companies including Hershey, Mars have stopped advertising on Facebook to protest hate speech on its platforms.

Crystal Lindell

July 8, 2020

A number of confectionery companies are participating in the #StopHateForProfit campaign, and we wanted to take a moment to applaud them for doing so.

Millennials, Gen Z love Instagrammable desserts made with candy brands they know

New research from Hershey shows how to capture young consumers.

Alyse Thompson

August 8, 2018

It’s a sweet, simple truth: Most people like dessert. But what’s better than a regular dessert? One that features consumers’ favorite brands, according to new research from The Hershey Co. and The Center for Generational Kinetics.

Getting customers to ‘Like’ you. Really ‘like’ you

Which candy company is the most loved on Facebook? Whom should you hire to run your online marketing? And what can the confectionery industry can learn from casinos?

Crystal Lindell

March 1, 2013

Picture this: It’s Super Bowl Sunday. Your company just spent millions of dollars to run an ad during the big game. The spot was great, the feedback was great, you’re breathing a sigh of relief that it’s over, and you silently hope the sales will be great.

Which candy companies use social media best?

Hint: It’s about so much more than "Likes."

Crystal Lindell

November 7, 2012

It turns out that candy companies really "like" Facebook. Or at least there’s where a majority of them have focused their social media efforts.

Items Tagged with 'social media and candy'

ARTICLES

Gourmet marshmallow shop finds success through TikTok Shop

Ferrara announces usage of Sprinklr for social media engagement

HI-CHEW turns to TikTok for new contest

We support the candy companies halting Facebook ads as part of #StopHateForProfit

Millennials, Gen Z love Instagrammable desserts made with candy brands they know

Getting customers to ‘Like’ you. Really ‘like’ you

Which candy companies use social media best?

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