The Kroger Co. has revealed its Top 10 best-selling Halloween candy brands.
The grocer, which sells millions of pounds of candy each year, based 2022 candy sales projections on the same period from previous years. Kroger expects shoppers will again reach for Reese's Peanut Butter Cups more than any other candy this Halloween.
"This Halloween, we expect our shoppers will purchase more than 11.5 million bags of fun-sized candy — 7.6 million pounds of chocolate — to celebrate the season and make it a memorable experience," said Carlo Baldan, group vice president of center store merchandising. "Trick-or-treaters can look forward to their candy haul having lots of Reese's Peanut Butter Cups, Snickers and Kit Kat bars."
Kroger’s Top 10 Halloween candy sellers include:
- Reese's Peanut Butter Cups
- Snickers
- Kit Kat
- Hershey Bar
- Tootsie Roll
- Twix
- M&M's
- Butterfinger
- Milky Way
- 3 Musketeers
The grocer noted that monster bags (variety bags priced at $9.99 and up) account for 40 percent of all Halloween candy sales. The top-selling Halloween bag is made by Hershey and contains Reese's Peanut Butter Cups, Kit Kat bars, Heath bars, Whoppers, Milk Duds and Rolos.
