In June 2022, the brand will be releasing two new flavors: Nacho, and Everything But the Bagel. 

One of the biggest issues parents have when it comes to kids snacks is finding something that their kids will love and they’ll also feel good about feeding them.

Crackers remain one of the most-important segments in baked snacks. But growth has stagnated in recent years. To drive sales, manufacturers are doing exciting things with flavors and other ingredients to meet culinary- and health-driven consumer demands.

When you think of crackers, what comes to mind? Your favorite brand? Your favorite topping? The saltines that your mother fed you with soup when you were sick as a child? Or perhaps that time your best friend crammed a dozen of them into their mouth and then tried to whistle?

In private label today, as we see elsewhere across the snack and bakery industry, clean label is still the current buzz phrase, and consumers continue to seek foods that fall into the larger better-for-you category.

In the most recent Dietary Guidelines for Americans, the USDA recommended that we consume 6 ounce equivalents of grains per day, half of which should be whole grains.