Portions of the dessert sales will benefit Feeding America’s hunger relief efforts.

The bakery brand and retailer’s efforts will help Feeding America battle food insecurity.

Since 2007, the company has given over 165 million pounds of food and supplies for hunger relief.

Through Dec. 24, for each gift purchased from the company's Season of Giving holiday collection, 1-800-FLOWERS.COM, Inc. will donate 20 percent of the net proceeds to Feeding America. 

Now through December 24, for each gift purchased from the company's Season of Giving holiday collection, 1-800-FLOWERS.COM, Inc. will donate 20% of the net proceeds to Feeding America.

For every person that registers for virtual or in-person race in the U.S., Bimbo Bakeries USA will donate 20 slices of bread to Feeding America.

The hunger crisis in America is growing at an alarming rate, with Feeding America estimating that 1 in 6 people could face hunger in 2020.

The baking industry has a long history of giving back to their communities.

Nature’s Bakery announced the launch of a new partnership with Feeding America ‒ the nation’s largest domestic hunger-relief organization.