The introduction of the website into the American market comes at a time when many are looking for convenient and cost-conscious ways to experience global cultures.

Ezaki Glico USA introduced new fall flavors into the U.S. market under its Pocky brand.

Pocky, the chocolate-covered biscuit stick made popular in Japan, is available in new flavors this fall. 

Although Pocky is well known in Japan, it’s just now transitioning to the U.S. snack market. Savvy American consumers may already be familiar with the brand, but previously, one would have had to gone to a specialty market (such as an Asian grocery store) to find it on the shelves.