Hostess revamps logo, packaging The process for the new look included multiple phases of consumer testing. SF&WB Staff December 12, 2024 The producer of sweet snacks has modernized its look and feel to enhance appeal with new consumers while engaging current patrons, the brand says.Read More
Campbell Soup Co. changes to The Campbell's Company Shareholders overwhelmingly approved the change in company name. SF&WB Staff November 19, 2024 The new name reflects the company's transformed portfolio and honors its 155-year history,Read More
Jolly Rancher revitalizes packaging, visual identity In consumer testing, 63% of consumers preferred to purchase the new design. Candy Industry Staff October 24, 2024 The new packaging began rolling out nationwide in summer 2024, and is now widely available. Read More
Goldfish temporarily changes brand name for LTO The brand is beckoning to older consumers to remind them that it's not just for kids. SF&WB Staff October 23, 2024 Chilean Sea Bass crackers look and taste like Goldfish, the brand says, because they are the same product. Read More
Golden Malted rebrands as Golden Waffles The foodservice-focused company has been in business for more than 85 years. Jenni Spinner August 23, 2024 The foodservice-focused company has been in business for more than 85 years.Read More
Equii rebrands with new packaging The brand's protein bread and other products receive a packaging refresh. Liz Parker Kuhn August 8, 2024 The new designs feature vibrant colors and designs, showcasing the brand’s joyful personality. Read More
Schenck Process FM finishes transitioning to Coperion The group of companies was acquired in Sept. 2023 by Coperion's parent company. Liz Parker Kuhn August 2, 2024 The company formerly known as Schenck Process FPM has officially transitioned its name to Coperion.Read More
Raybern’s is 'on a roll' with frozen sandwich line brand refresh The brand has come out with new bread, meat, and other options in revamped packaging. Jenni Spinner November 27, 2023 The brand has come out with new bread, meat, and other options in revamped packaging.Read More
Process Expo debuts revamped brand identity for 2025 The conference's new brand identity reinforces the exhibition’s evolution. Liz Parker Kuhn October 24, 2023 The first-ever edition of The Equipment And Technology Show for Food & Beverage – EATS, will take place from October 28–30, 2025 at McCormick Place in Chicago.Read More
Change is not always easy, but it can be for the best Changes don't always have to be bad—in fact, they could end up improving your life. Liz Parker Kuhn October 16, 2023 The pandemic has given B2B employees like myself more opportunities to network with coworkers, attend virtual events, and work from home.Read More