Snack Food & Wholesale Bakery was recently able to talk to Cindy Kruse, founder and owner of Cindy Lou's Cookies, on the appeal of boutique bakeries, ecommerce, and some cookie trends.
The word indulgence is often used in any discussion of cookies. And while that still holds true, more better-for-you, healthy options are hitting the shelves. But regardless of the protein levels in cookies, consumers are still looking for treats with appealing flavor combinations that taste good and offer a multi-dimensional bite.
When you think about cookies, you might think of them as an indulgence or something high in calories—a treat, to only be eaten on days when you’re not watching your weight. However, in the past year, more better-for-you cookies are hitting the shelves, and there is a wide range of options for consumers.
Good ideas often just need a few highly visible pushes to make it into the mainstream, and alfajores now have sufficient momentum to potentially roll into a cookie aisle near you sooner rather than later.