Fruits can add a pop of color, flavor, and texture to snack and bakery products, but with consumers being more mindful of health and wellness, the use of fruits has expanded beyond the traditional uses. 

Last Thursday, January 28th, I had the pleasure of attending a virtual tart cherry tasting experience, sponsored by Montmorency U.S. Tart Cherries

Montmorency tart cherry juice has gained a reputation as a recovery drink among elite and recreational exercisers, with research suggesting benefits for reducing strength loss and improving muscle recovery after intensive exercise.

Matthew Gillespie and Don Bachouros join the grower-owned cooperative as director of marketing and national sales manager, ingredients, respectively.

It’s cherry time, and Michigan’s annual festival, July 5-12 in Traverse City, coincides with the cherry harvest. The eight-day event includes a parade and outdoor concerts and attracts about 500,000 attendees each year.

Exotic superfruits aren’t the only fruits in town loaded with health benefits, consumers are discovering. Many perennial favorites like cherries, blueberries and raspberries are packed with vitamins, antioxidants and other nutrients. 

Consumers seek better-for-you baked goods and snacks that taste good, are packed with nutritious ingredients and fit their lifestyles. Ingredient manufacturers are providing what bakers and snack manufacturers need to develop products to meet those important consumer demands.