The brand's latest innovation brings the flavor, texture, and crunch of an Indian street food experience to homes across America in a grab-and-go format with only two minutes of microwave prep.
The crisps are gluten-free, Kosher, non-GMO, and plant-based.
July 11, 2023
This gluten-free, Kosher, non-GMO, and plant-based crisp offers a flavor profile that satisfies consumers’ desires for globally-inspired pantries while meeting several dietary restrictions.
Brand launches online fan experience for consumers to win soccer-inspired merchandise, prizes.
October 19, 2022
Frito-Lay celebrates soccer fans with limited-time Lay’s Abobadas, Lay’s Bacon Wrapped Jalapeño Popper, and Lay’s Wavy Carnitas Street Tacos varieties inspired by FIFA World Cup teams, and the launch of the Pass the Ball Challenge.
The tortilla chips market continues to evolve, catering to desires for bold and interestingly spiced products. Millennials, in particular, are craving adventurous and ethnic flavors. As a result, we're starting to see a wider range of new and interesting flavors hitting the market.
Responding to consumers’ ever-growing interest in and willingness to try new spices and seasonings from less familiar and exotic sources, Symrise Flavors engaged in an in-depth study of Latin American, North African and Southeast Asian foods and beverages.
While many snack categories find themselves reassessing and reformulating amidst healthy eating trends, the snack and nut mix category benefits from being seen as an intrinsically healthy choice.
It should come as no surprise that taste is king and is one of the most important attributes when it comes to the success of a food or beverage product.