This week's Fun Friday takes a look at how consumers' snacks correlate with their TV preferences, plus "bread babies" (swaddles) from Sourhouse, the most popular ballpark foods in every state, and more.
The 'All-In with Frito-Lay' initiative—a three-year, $1 million commitment—was established in 2022.
July 28, 2023
Partnership with the Women's Sports Foundation includes program funding and one-of-a-kind "Gallery of Greats" experience and memorabilia exhibit in New York City, immersing fans in the legacy and future of female athletes.
The special-edition Cracker Jill packaging will be on store shelves next year.
July 20, 2023
Cracker Jack is recognizing nine young women who are changing the face of the game with the I Am Cracker Jill Award and providing $5,000 to fuel their sports dreams.
More than 100 years old, the famous Cracker Jack brand from PepsiCo's Frito-Lay division has evolved for today's consumers with modern prizes, more peanuts and exciting new flavors joining the fold.