Whether gearing up for summer travel, or simply packing for a summer picnic, Frito-Lay has a variety of flavors and on-the-go options to help consumers fuel the summer fun. 

Fall is right around the corner, and with the changing season comes fresh flavors from Frito-Lay.

Amongst the special-edition bags is Ruffles Honey Habanero, a new flavor with a blend of sweet and a kick of heat, available for a limited-time only.  

NBA legend Charles Barkley joins exclusive roster of Ruffles Chip Deal Athletes, including LeBron James, Jayson Tatum, and A'ja Wilson, in a new campaign and new Ruffles flavor.

A’ja Wilson, four-time WNBA All-Star, 2020 Kia WNBA Most Valuable Player, 2018 Kia WNBA Rookie of the Year, and Olympic gold medalist joins NBA All-Stars LeBron James and Jayson Tatum as Ruffles’ newest partner.

Ruffles is heating up store shelves with the release of a brand-new flavor innovation, Ruffles Spicy Dill Pickle, which gives a fiery kick to the classic pickle taste fans know and love.

Frito-Lay Variety Packs are a complete mix of iconic brands that bring the cheesiest, fieriest, coolest, and crunchiest snacking experience. 

The new Flamin' Hot product will start heating up the chip aisle nationwide in February 2022.

Two-time NBA All-Star Jayson Tatum has scored the second Chip Deal and, together with Ruffles, he’s introducing a brand new flavor: Ruffles Flamin’ Hot BBQ. 

We’re all experiencing football season a little differently this year, but whether you’re tailgating, homegating, or just watching with friends and family, Frito-Lay has launched three new products to take your game day to the next level.