Award recognizes brands that see increases in retail dollar, unit sales.
November 24, 2020
HI-CHEW's Original Mix peg bag was recognized for its success in increasing retail dollar sales and units during the year that followed the redesign launch.
Nielsen says celebrations over increases in FMCG sales should be short-lived as consumers continue to shift toward recessionary spending patterns. Unemployment and uncertainty over their current employment will prompt consumers to tighten their belts.
As stay-at-home restrictions loosen, new opportunities will arise for convenience retailers, Nielsen says. The research and analytics firm contends leery consumers still want to make quick trips close to home.
With governments issuing shelter-in-place orders and concerns over the coronavirus spreading in public, it’s not a surprise consumers are turning to the Internet to get what they need.
Nielsen launched the awards in 2016 to recognize successful CPG packaging.
July 24, 2019
M&M’S, a Mars Wrigley Confectionery brand, has earned one of Nielsen’s Design Impact Awards, which recognize successful package redesigns in the consumer packaged goods space.
Recently released data from Nielsen's Consumer Confidence Index shows relatively stable global confidence, with the United States gaining more confidence in the second quarter.