Gamers and friends were invited to play atop Magic-themed playmats and taste-test the IHOP's new mana inspired pancake partnership, on the house.

The collaboration marks the first time that HI-CHEW will be fully integrated into a gaming experience, offering gamers a unique way to immerse themselves in the HI-CHEW experience.

As part of Butterfinger’s gaming partnership with Kroger, they've teamed up to give gamers a look at how they can Game Better through a multi-city national tour.