The latest addition to the Liquid Core family of brands aggregates everything the company has developed into a new direction that better aligns with its functional ingredient delivery system.
Senior Editor Liz Parker spoke with Troy Widgery, founder and CEO, Liquid Core Gum Company, on how the company got its start, functional chewing gum trends, and what’s next for the brand.
Millennials tend to gravitate towards new or fruity gum and mints flavors, such as lemon or lemonade, whereas other age groups continue to enjoy classic mint flavors.