For the $48 billion confectionery industry, National Candy Month is a pivotal point in the treating calendar.

Major retail activation of National Candy Month started in 2020 with just 570 stores and by 2022, more than 50,000 stores participated in summer promotions for it.

National Candy Month, held each June, celebrates Americans’ favorite confectionery treats, as well as their contributions to emotional well-being and summer occasions.

June is also National Candy Month. While it’s a great excuse to savor some of our favorite treats, it also offers an opportunity to reflect on some of the positive trends and developments in our industry.