Historic revamp sees chewing gum brand move into the holistic wellness space with new "Chew You Good" brand platform.

As part of Orbit’s confidence-boosting “Do What Makes You Ding” campaign, the brand is tapping the trendy reemergence of roller skating with a giveaway of customizable roller skates and $25K to support skate community initiatives. 

Playfully crafted with a variety of conversation starters, the Orbit Smooching Sweater was designed for the anticipated return of in-person ugly sweater parties and holiday gatherings.

The Orbit brand is introducing a 30-piece Mega Pack as pandemic restrictions lift and people return to socializing.

Mars Wrigley has introduced a variety of confectionery and snack products this year, and more are planned for early 2021.