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ARTICLES

Lindt to debut first-ever in-game advertisement during the Big Game

VIDEO: Crafting a Super Bowl commercial with Andrew Spencer of Lindt USA

Spencer discusses the inspiration behind the ad, and more.

February 16, 2024

Andrew Spencer, marketing director, Lindt USA, discusses a commercial the company produced for airing during Super Bowl 58.

HI-CHEW releases digital commercial, unwraps world of flavor

The new commercial will air across various digital channels including YouTube, Meta, and TikTok.

August 10, 2023

New content encourages Gen Z, millennial audiences to "Choose Different. Choose Fun. Chew HI-CHEW."

Cadbury selects a cat as the winner of the 5th Annual Bunny Tryouts

Crash the Cat, from Boise, Idaho, will stars in the brand's 'Clucking Bunny' commercial this spring.

March 21, 2023

Rescued cat and car accident survivor Crash the cat takes home the coveted Cadbury Bunny ears.

Goldfish, NBA release Boban Marjanović ad spot

Brand partners with Boban for the second time.

February 20, 2023

Goldfish is once again partnering with Boban Marjanović for an epic drop—and it’s not a pair of sneakers.

M&M's debuts movie trailer spoof at 2015 Academy Awards

Oscar nominee J.K. Simmons voices the brand's Yellow "spokescandy."

Abigail Watt

February 20, 2015

The 30-second spot, which will make its debut on ABC during the Oscars, will feature all six of the M&M's "spokescandies" in an action-packed spoof of movie trailers.

American Licorice Co. launches Sour Punch Rainbow Straws with new commercial

Candymaker introduces new lemon flavor and #PunchUp campaign.

Abigail Watt

February 10, 2015

American Licorice Co. has released a new commercial to celebrate the launch of its new Sour Punch Rainbow Straws, featuring a brand new lemon flavored straw.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.