Gum manufacturers say focusing on innovation and amping up marketing efforts have helped the category correct course after two difficult years during the COVID-19 pandemic.
Big League Chew has teamed up with New Era Cap, LLC to bring fans a line of fitted baseball caps representing Major League Baseball teams and the brand’s signature flavors.
Gum sales began to rebound earlier this summer as mask mandates and other restrictions were lifted. Gum manufacturers hope this, along with product innovation, will draw consumers back to the category.
Ford Gum says its Big League Chew products continue to perform well despite the difficulty the gum category has experienced since the start of the COVID-19 pandemic.
Participants can win an all-expense paid trip to the National Baseball Hall of Fame.
June 14, 2021
Between June 14 and July 25, fans will have a chance to win an all-expense paid trip to the National Baseball Hall of Fame in Cooperstown, NY, and $50,000 to support their hometown youth baseball or softball program.
Hot Chocolate available exclusively at Five Below during holiday season.
November 12, 2020
Just in time for the holidays, Big League Chew’ has launched Hot Chocolate-flavored shredded bubble gum, which will be available exclusively at Five Below starting Nov. 1.
Nicholas Gouveia, 14, also won $5,000 for hometown Little League team.
November 2, 2020
More than 40,000 entries were submitted, and 14-year-old Nicholas Gouveia, from Frye Island, Mass., captured the ultimate prize — a three day/two-night trip to the National Baseball Hall of Fame and Museum in Cooperstown, N.Y. and the chance to win $50,000 to support his hometown youth baseball program.