Available at Insa’s Massachusetts locations for a limited time, the company is releasing Berry Limeade and Pina Colada drops and the Black Raspberry Ice Cream Bar. 

We sat down with Insa's head of research and development, Julian Rose, to talk about confectionery cannabis edibles trends, such as in chocolate and gummies, and what's next for the brand.

Insa’s Peppermint Candy Cane Chocolate Bar and Champagne Drops will be available to ring in the season for the third year, and the company is also unveiling a new product, Berries & Cream Drops.

With the goal of promoting larger basket sizes and repeat trips, retailers have developed several strategies spanning product development, merchandising, packaging, and ecommerce to drive purchases of cannabis-infused food products.

Cannabis-infused chocolate makers are building on the familiarity and function of the format to deliver nostalgic and indulgent flavor experiences alongside a variety of dosage options.

The seasonal line will feature two varieties of chocolate bars and two flavors of drops at all Insa locations in Massachusetts.