Even though we are now nearing the end of the COVID-19 pandemic, consumers have become comfortable with snacking more at home, including snacking on tortilla chips. This trend will continue through 2021, but consumers are also searching for better-for-you and plant-based tortilla chip options.
For National Tortilla Chip Day (2/24) this year, Late July has released new vegetable tortilla chips, available in two flavors: Beat the Heat! Red Pepper, and Dangle the Carrot.
