With 81% of shoppers discovering products online before buying them in-store, the emerging bakery’s decision to launch e-commerce is part of a larger brand-building effort.

As a one-stop shop for all things HI-CHEW, the platform features a vast selection of flavor offerings to purchase directly, including Stand Up Pouches, Peg Bags, and Sticks. 

In the wake of the coronavirus pandemic, many grocery retailers have made the decision to cancel semi-annual shelf resets, slamming the brakes on planned new product and line extension launches. This leaves consumer goods companies wondering what to do with the pipeline of innovation and provides an opportunity to review short-term innovation, its role in the market, and new approaches to product or varietal introduction, through the eyes of the end consumer.