For Easter, Welch's is introducing new Fruit 'n Yogurt Eggs, chewy, bite-sized snacks with a center that made with real fruit and surrounded by Creamy Yogurt.
Russ Asaro and Rob Kowitt of Healthy Food Brands may be known for their Angry Birds and Candy Crush lines, but the company is looking to the future with a new Welch’s fruit line, a bigger focus on private label and an expansion of its Simply Lite brand.
These days, when people in the candy industry hear the name Healthy Food Brands, they most likely think of Angry Birds or Candy Crush gummies and fruit snacks. And then, their next thought is probably something along the lines of, “What’s so healthy about those two brands?”
In keeping with their mission to offer healthier snacking options to children of all ages, Promotion in Motion has announced a partnership with ProCamps Worldwide.