Bill Moses

With 29 years of flexible packaging experience in various sales management roles, Bill Moses has been with American Packaging Corp. for nearly 16 years, progressing through sales and business development management positions, to vice president of sales and a member of the APC Senior Leadership Team.

Following the ‘four Ps’ could help snack launches succeed

Innovation experts from American Packaging Corp. offer strategic advice for producers.

Jeff Travis

Bill Moses

August 18, 2023

Innovation experts from American Packaging Corp. offer strategic advice for producers.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.

Bill Moses

ARTICLES

Following the ‘four Ps’ could help snack launches succeed

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