Jeff Travis

Jeff Travis has over 30 years of experience in technical, product development and engineering management and leadership roles in the packaging and plastics industries, and now leads American Packaging Corp.'s Innovation and Sustainability programs. He has led the development teams for a variety of Design for Recycle, PCR Recycled, and Renewable Content packaging.

Following the ‘four Ps’ could help snack launches succeed

Innovation experts from American Packaging Corp. offer strategic advice for producers.

Jeff Travis

Bill Moses

August 18, 2023

Innovation experts from American Packaging Corp. offer strategic advice for producers.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.

Jeff Travis

ARTICLES

Following the ‘four Ps’ could help snack launches succeed

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