We recently talked to Dana Rodio, director of brand strategy, at Nassau Candy, about what’s trending in the gummy category right now, and how the brand adapts to current trends.
Mott’s Fruit Flavored Snacks launches Mott’s Snacks & Stories, a free book redemption program; a bear decides to steal some gummy bears from a Canadian gas station; and Wheaties and Playstation release a Spider-Man novelty box.