The frozen breakfast food category, including waffles, pancakes and French toast, has seen relatively flat growth overall during the past year—but with pockets of positive sales data pointing toward new opportunities.
Health conscious consumers now have two new options for a nutritious breakfast as Bob’s Red Mill has launched a Paleo Pancake & Waffle Mix and Protein Pancake & Waffle Mix. The
Foodstirs was co-founded by Galit Laibow (chief executive officer), Greg Fleishman (chief operating officer), and actress Sarah Michelle Gellar (chief brand officer), in October 2015.
The flexibility to produce different flavors, shapes, sizes and types of products is high on the list of qualities that snack and bakery makers are seeking from manufacturers offering griddle equipment and fryers.
Peanut butter and pancakes have long been a favorite pairing, and this March, all-natural pancake and waffle mix brand Birch Benders is bringing the delicious combo to new heights with the launch of a new Peanut Butter Protein Pancake & Waffle Mix.
This month, gluten-free category leader Pamela’s Products unveiled a fresh new look for the product that started it all more than 28 years ago – Pamela’s Baking & Pancake Mix.