Pancakes

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The company is debuting three just-add-water variations for homemade pancakes and waffles.

Birch Benders Ube Mochi Pancake & Waffle Mix uses purple yams, known as ube in the Philippines, to make purple pancakes and waffles with a sweet flavor that is both gluten-free and naturally vegan

Available in both Buttermilk and Original varieties, the pancake mixes have 15 grams of protein per serving and can be made by just adding water.

IHOP’s limited-time only, IF-inspired menu is available at participating restaurants nationwide in the U.S. through June 16.

High protein and added collagen make these waffles deceivingly nutritious, bringing indulgent flavor to healthy tables.

The brand is introducing new flavors across categories and dayparts, including April's pancake of the month and new Sonic the Hedgehog partnership.

The brand just announced that its March Pancake of the Month flavor, just in time for Girl Scout cookie season, will be Girl Scout Thin Mints Pancakes.

Belgian Boys will debut two new products at Expo: Griddle Pancakes and Bite-sized Belgian Chocolate Chip Pancakes. 

The first flavor in the Pancake of the Month lineup is Chocolate Strawberry, for Valentine's Day.

Starting at $7, the brand is serving joy this New Year with a classic breakfast combo in fresh new varieties.