The chip will make its theatrical movie debut in The Garfield Movie in May, and is celebrating with a limited-edition Garfield-themed bag, a larger-than-life mural, and more.
The varied innovations include protein bars, smaller-sized loaves, breakfast items, flatbreads, and a new keto bun, among others, reflecting the company’s ongoing commitment to developing new and differentiated products across its portfolio.
While SkinnyPop popcorn’s brand equity continues to resonate with ready-to-eat (RTE) consumers, research has shown that spicy, bold flavors are undeveloped in the RTE category compared to total salty snacks but are leading growth.
The bars, composed of over 12 unique plants, at least six super fibers, and one fermented fiber, are designed to create and maintain a balanced microbiome and utilize upcycled fruit trimmings to create a healthy and sustainable product.