Now that the pandemic is receding, the snack bar category has been increasing in sales. That makes sense; people are on the go more often than before (back to the office, taking road trips, etc.), and a snack bar fits the bill when consumers want a quick and/or healthy snack to stash in a purse or glove compartment.
Nearly everyone eats chocolate. Based on Statistia data, approximately 271 million Americans consumed chocolate and other candy in 2020; that’s more than 80% of the U.S. population.
Jackson’s is a fast-growing snack producer with many ingredients to its success, but relatively few ingredients are used to produce its line of sweet potato chips.