While a core aspect of the buns and rolls market is still to serve as unassuming, predictable carriers for everyday sandwiches and backyard barbecues, the category has room for growth, and differentiation is the name of the game.
While fresh bread is the largest category in the bakery industry, it has remained relatively flat for the past several years. But several emerging trends have fostered growth, pointing the way toward future potential for the category.
Toufayan Bakeries, one of the largest family owned commercial bakeries in America, introduced four new products at IDDBA – Brioche Buns, Madeleines, Pita Chips and Everything Wraps.
The Italian dessert company is taking on a new approach by launching gluten-free, vegan and sugar-alternative lines, granting healthier ways to satisfy your sweet tooth without altering taste.