While SkinnyPop popcorn’s brand equity continues to resonate with ready-to-eat (RTE) consumers, research has shown that spicy, bold flavors are undeveloped in the RTE category compared to total salty snacks but are leading growth.
Sweet Potato Jerky, crafted by Theo's, offers a nutritious twist on eating sweet potatoes, and is available in four flavors: Garlic Herb, Maple Dijon, Miso Nori, and Korean BBQ.
Lay's continues to celebrate soccer by tapping "Chip Shot" Legend Lionel Messi for a new commercial, a consumer sweepstakes, and limited-edition commemorative Lay's packaging.
This year marks 20 years of MTN DEW's Baja Blast and to celebrate the "Bajaversary," Frito-Lay's Doritos brand has teamed up with MTN DEW to add Doritos Baja Fiery Mango to its lineup.